Two operators. Not an agency.

The case against hiring an agency is that nobody there owns whether your number moves. That argument only works if you know who we are, so here we are.

Alex Macksey

Co-Founder & Growth Architect, Virality Now

Alex doesn't study growth. He engineers it.

He reads what audiences respond to in real time, then converts those signals into content, offers, and campaigns that compound. A topic that catches fire organically doesn't stay a single post. Alex turns it into a paid campaign, a lead magnet, a funnel, and a revenue stream, all built around the same proven demand. That's the difference between a content creator and a growth operator. One chases views. The other builds systems that turn attention into predictable income.

At Virality Now, Alex directs the entire front-end growth operation. Viral research, content strategy, scripting, AI-assisted production, paid acquisition, funnels, lead magnets, and offer development all run through him. Each one works as part of the same system, so what the team learns in one channel improves the others.

The reason that matters is simple. Most growth teams work in silos. The organic person doesn't talk to the ads person. The funnel builder doesn't know what the content team learned last week. Alex eliminates that gap because he owns the full chain. When something works in one channel, it gets weaponized across every other channel within days, not quarters.

Working alongside Issy, Alex takes market opportunities and converts them into campaigns and systems your team can actually execute. Not theory. Not decks. Built, tested, and running.

Issy Macksey

Co-Founder & Systems Architect, Virality Now

Issy doesn't build systems. She builds the infrastructure that makes growth survive contact with reality.

A strategy on a whiteboard is worthless if the moment a lead submits, nothing happens correctly. Issy owns everything that happens after the click. CRM architecture, automations, lead routing, tracking, sales workflows, client onboarding, and fulfillment. Not as disconnected tools stacked together, but as one connected pipeline where every lead is captured, routed, followed up with, and closed without a single manual handoff breaking the chain.

At Virality Now, Issy designs and builds the infrastructure that connects marketing, sales, and client delivery. Her work spans GoHighLevel, Zapier, WebinarJam, Meta, Twilio, dialer platforms, AI follow-up sequences, reporting dashboards, and custom applications. She also builds the sales and fulfillment processes and trains the teams responsible for running them daily.

The reason that matters is simple. Most growth teams have a strategy person and a systems person who barely talk. The strategy person launches a funnel. The systems person finds out three days later that contact fields are wrong, attribution is broken, leads are routing to the wrong rep, and nobody can tell you where the money went. Issy eliminates that gap because she thinks in chains, not tasks. When a new funnel launches, she has already mapped the contact fields, attribution paths, automations, routing logic, reminder sequences, reporting layers, and edge cases before the first lead ever submits.

Working alongside Alex, Issy takes growth strategies and converts them into systems that run every day without breaking. Not dashboards. Not documentation. Infrastructure that turns attention into revenue and keeps it flowing.

How the engagement runs

We take on a limited number of clients at any given time, because taking ownership of a growth function is not something two people can do at volume. Each engagement starts with a growth audit, then a takeover of the levers, then a weekly rhythm.

You get one marketing meeting a week where we show you the numbers, the plan, and what changed. Between those meetings campaigns launch, content posts, pages get rebuilt, and things get killed, without a message asking you to approve a caption.

What you keep is the vision, the fulfilment, and the veto on anything that would misrepresent the brand. What you hand over is the decision about what gets tested this week.

Want to talk?

The audit is free, and you'll walk away knowing what's holding you back whether or not we work together.

Book a Growth Audit