Alex Macksey
Co-Founder & Growth Architect, Virality Now
Alex doesn't study growth. He engineers it.
He reads what audiences respond to in real time, then converts those signals into content, offers, and campaigns that compound. A topic that catches fire organically doesn't stay a single post. Alex turns it into a paid campaign, a lead magnet, a funnel, and a revenue stream, all built around the same proven demand. That's the difference between a content creator and a growth operator. One chases views. The other builds systems that turn attention into predictable income.
At Virality Now, Alex directs the entire front-end growth operation. Viral research, content strategy, scripting, AI-assisted production, paid acquisition, funnels, lead magnets, and offer development all run through him. Each one works as part of the same system, so what the team learns in one channel improves the others.
The reason that matters is simple. Most growth teams work in silos. The organic person doesn't talk to the ads person. The funnel builder doesn't know what the content team learned last week. Alex eliminates that gap because he owns the full chain. When something works in one channel, it gets weaponized across every other channel within days, not quarters.
Working alongside Issy, Alex takes market opportunities and converts them into campaigns and systems your team can actually execute. Not theory. Not decks. Built, tested, and running.